Facebook is the world's largest social media platform, with more than 2.7 million monthly active users worldwide, and has become the preferred social media marketing channel and off-site promotion method. The content of Facebook posts can be plain text, text + pictures, or video.
Pictures and videos are an essential part of Facebook and the main elements that attract users the most. Interesting posts can bring a lot of entertainment and interaction to the homepage. If you post content on Facebook, you're likely using quite a few images to grab your audience's attention.
Do you plan to develop a social media marketing strategy in 2021? Then Facebook may be one of your target social media. It's time to learn about the proper Facebook post size guidelines. Between the cover photo of your Facebook page to the thumbnail of your video ad, it's relatively easy to lose track of various Facebook image sizes.
Facebook Post Size Guide
When it comes to Facebook posts, you have the liberty to share the images and videos with the different sizes and dimensions. The most common form on Facebook is the shared images displayed on your timeline, where news feeds of all followers are displayed. As your posts gain more engagement, the rate of seeing your posts by more followers will increase.
Facebook Photo Post Sizes
Regardless of the size of the image you use, Facebook will adjust it to a width of 500 pixels. However, to avoid pixelation, cropping, and slow loading speeds, we recommend that you limit the size of Facebook posts to 1200 x 630 pixels. The aspect ratio should be 1.91:1, and the recommended minimum image size is 600 x 315 pixels.
You can also experiment with different image orientations/dimensions, including square, portrait, landscape.
- Recommended upload size of 1,200 x 630 pixels.
- Appear in feed at a max width of 470 pixels.
- Appear on the page at a max width of 504 pixels.
- Horizontal (landscape) images: 1,200 x 628 pixels.
- Vertical (portrait) images: 1,080 x 1,350 pixels.
Facebook Video Post Sizes
As with photo posts, you can upload videos of different dimensions and orientations on Facebook. Here are a few valuable tips to guide you:
- The recommended Facebook video dimensions are 1280 x 720 pixels (for landscape) and 720 x 1280 pixels (for portrait).
- The recommended aspect ratio is 16:9 and 9:16 for landscape and portrait videos.
- Use MP4 or MOV files to upload videos on Facebook.
- The recommended frame rate is 30 fps.
- Make sure the duration is less than 120 minutes.
- The file size should be within 8 GB.
Image sizes for Facebook Stories
The recommended image size for Facebook stories is 1080 x 1920 pixels.
- Facebook Stories take up the whole screen of a phone. That’s an aspect ratio of 9:16.
- Don’t choose an image with a width smaller than 500 pixels.
- For Stories with text, consider leaving 14% of the top and bottom text-free.
Image sizes for Facebook Shared Link
Shared links on Facebook are very similar to posting a shared image. You can choose to create a shared link with a small square image to the left and text on the right or with a larger rectangular image on top with text underneath. The following are image size guidelines for shared links:
- Recommended upload size of 1,200 x 628 pixels.
- Square Photo: Minimum 154 x 154px in feed.
- Square Photo: Minimum 116 x 116 on the page.
- Rectangular Photo: Minimum 470 x 246 pixels in feed.
- Rectangular Photo: Minimum 484 x 252 on the page.
Event Image Size
If you want to attract the attention of all Facebook users, you can use Facebook events. Through the Facebook event, a reminder will be sent to the audience. The image quality of the Facebook post of the event should be higher. Make sure that you upload the Facebook event photos in the correct size.
- Facebook will scale down to minimum dimensions: 470 × 174.
- Shows in feed: 470 × 174.
Facebook posts can be static images or videos to attract more followers. Whether it is a video or a picture, the content must be of high quality. Please keep in mind that the content you post on Facebook is displayed differently on the timeline, so before choosing the correct size, you need to determine where you want to post.