Facebook is the critical tool for many companies to connect with their target audiences on social media. The design of your Facebook page should be reasonable and creative, as it will have a significant impact on users' first impressions of your account. It only takes a few minutes for users to get their first impression and draw conclusions about your page or company. These few moments may take you some time and money because they determine whether a person will buy something or is interested in viewing more information about you in many cases.
Many people are wondering why the cover photo is not ideal after uploading photos to Facebook? To prevent your photos from being compressed during upload, it is recommended that you try to adjust the correct image size and format.
Facebook will crop the top and bottom of the cover photo on desktop devices and cut mobile devices' left and right sides. It is essential to keep all text and graphics in the "safe zone" in the middle. In the following, we will share some simple suggestions that you can use to create the perfect Facebook cover photo.
Facebook Cover Photo Size Guide
The correct Facebook cover photo size is the first step in portraying the right corporate image on social media. It works much like a storefront, showing the products you sell to interested audiences and attracting them to come and learn more. If the image is too large, some critical parts of the content may be cropped. If it is too small, your image will look stretched and pixelated.
Facebook provides a simple and helpful guide for users who want to add a cover image to their page. Here are the main tips:
- It is displayed as 820 pixels wide by 312 pixels high on a page on a computer and as 640 pixels wide by 360 pixels tall on a smartphone.
- Must be at least 400 pixels wide and 150 pixels high.
- It is the fastest to load as an sRGB JPG file 851 pixels wide, 315 pixels high, and less than 100 kb.
- For images with logos or text, PNG files are best.
- The dimensions of a Facebook business page are the same as those of a personal account.
Please note that the homepage avatar will be cropped into a circle when displayed in ads and posts, but they will still see a square avatar when users visit the homepage. To ensure that your cover photo will display perfectly on both devices, try using a Facebook cover photo size of 820 x 360 pixels. It will ensure that your cover photo will not be cut off on your mobile device or desktop.
Business Page Cover Photo
The image is displayed with different dimensions on different devices. While Facebook recommends an image size of 820 x 360 pixels, it’s better to use a slightly larger image to accommodate cropping. The optimal Facebook business page cover photo size is 1200 x 674 pixels with an aspect ratio of 16:9.
Facebook group cover photo
The recommended Facebook group cover photo size is 1640 x 856 pixels, aspect ratio is 1.91:1. However, if you’ve ever accessed a Facebook group from your smartphone, you’ll notice that the bottom part of the cover photo gets cropped. Therefore, the ideal practice would be to use an image that measures 1920 x 1005 pixels.
How to Design a Facebook Cover Photo
- Abide by Facebook's cover photo guidelines.
- Make sure your Facebook cover photo is the right size.
- If you're going to use text in your cover photo, keep it concise.
- Give your cover image a focal point.
- Avoid blending the contents of your cover photo with your profile picture.
- Right-align the objects in your cover photo.
- Keep mobile users in mind.
- Include a shortened link in your cover photo description that aligns with your Page CTA.
- Pin a related post right below your Facebook cover image.
Common mistakes for a Facebook cover photo
Facebook cover photos are a perfect example of how social media marketing differs from just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more. The following are some common mistakes you should notice when designing your Facebook cover photo.
Too much text
Try not to use too much text on the cover photo. It is not a good move, even if you think this sentence is perfect. The best idea is to replace it with a high-quality image because this is what your cover photo should be.
You know that these pictures have too many words, colors, and elements. If you look at them for too long, you will have a headache. It seems that a brand wants you to focus on everything at the same time. It looks terrible and sloppy, even if it caught people's attention at first.
Even if your photo is of the best quality, it should tell people about the brand. It is good to add some branding elements (such as logos, slogans, or some brand patterns or colors).
Same cover photo size
The size of the Facebook cover image varies depending on the Facebook event and Facebook group. Use the appropriate size to optimize your page. Otherwise, it will become a mess instead of people's attention and engagement. It would be best if you kept in mind that Facebook often changes its format reasonably. Check your photos on your mobile and desktop devices to make sure nothing is cut off every time they do.
The perfect Facebook cover photo size will help you make an excellent first impression, especially when it looks good on mobile and desktop monitors. Combining the ideal image sizes, brands, and best practices listed above will provide you with a high level of social influence and the excellent reputation you hope to build for your business.