Facebook advertising is a crucial way to connect with your audience on the world's largest social network. Facebook ads are all about getting your message in front of exactly the right segment of those people. If you want to get the best results, it's essential to understand the different Facebook ad types and size limits before you dive in.
If you spend money on advertising, even if it's a penny, you should consider advertising on Facebook. From 97% of social advertisers will choose Facebook as their most commonly used and most valuable advertising platform, Facebook is dominant in social media platforms.
Therefore, we have to admit that advertising with Facebook is of great significance. That is why we are here today discussing using the correct Facebook ad size to ensure that your content looks more adaptable.
Facebook Ad Size Guide
Images posted on Facebook Ads also need to use a specific size. Facebook recommends that you upload pictures in a size of 1600px x 628px. No matter where your ad is displayed, Facebook will adjust the size of the picture accordingly. In addition, you need to note that the proportion of the text layout should not exceed 20% of the image size.
Facebook Ad Types
The size and dimensions of images for Facebook ads vary according to the type of ad you’re running. It also depends on the objective and placement you select for your ad. Here are a few recommended Facebook ad dimensions:
- Carousel ads – 1080 x 1080 pixels (1:1)
- Single-image ads – 1200 x 628 pixels (1.91:1)
- Video ads – At least 1080 x 1080 pixels (4:5)
- Collection ads – 1080 x 1080 pixels (1:1)
- Desktop Feed ads – 470px x 246px
- Mobile Feed ads – 560px x 292px
- Facebook Right Column Ads – 254px x 133px
Facebook Ads' Sizes
Facebook offers online marketers a large selection of ad formats and placements featuring images, videos, and text to achieve their different objectives. However, various ad types and placements have different specs for photo and video formats and sizes. Using the best Facebook ad sizes and Facebook ads specs is crucial for achieving your goals and maximizing results.
|Facebook Ad Types||Recommended image size||Minimum size||Recommended aspect ratio||Image Format||File|
|Facebook Feed Ads( picture)||1200 x 628 px / 1080 x 1080 px||600 x 600 px||9:16-16:9 without link / 1.9:1-1:1 with link||JPG or PNG|
|Facebook Feed Ads( video)||600 x 315 px / 600 x 600 px||9:16-16:9||MP4 or MOV||4GB|
|Facebook Carousel ads( picture)||1080 x 1080 px||600 x 600 px||1:1||JPG or PNG||30MB|
|Facebook Carousel ads( video)||1080 x 1080 px||Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and full screen: 9:16||MP4 or MOV|
|Facebook Right Column Ads||1200 x 628 px||600 x 600 px||9:16-16:9 without link / 1.9:1-1:1 with link||JPG or PNG|
|Facebook In-stream Video Ads||16:9||MP4 or MOV||4GB|
|Facebook Instant Articles Ads||1200 x 628 px||600 x 600 px||9:16-16:9 without link / 1.9:1-1:1 with link||JPG or PNG|
|Facebook Marketplace Ads||1200 x 628 px||600 x 600 px||9:16-16:9 without link / 1.9:1-1:1 with link||JPG or PNG|
|Audience Network Ads||1200 x 628 px||254 x 133 px||9:16-16:9 without link / 1.9:1-1:1 with link||JPG or PNG|
Rapid innovation brings rapid change. With the introduction of new advertising types and advertising options, keeping up with all the updated challenges has become increasingly difficult. Since Facebook launched ads in 2014, the image size, placement, and ad format have changed.
In the past few years, Facebook has provided advertisers with a lot of placements. Although each ad type has subtle differences, the standard sizes of images and videos of Facebook ads are the variants you should most notice.