Aerie is a subsidiary brand launched by American Eagle in September 2006 for female customers aged 15 to 25. It mainly sells underwear, robes, swimwear, and other women's clothing. The Aerie brand is sold as a shop-in-shop in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores.
Aerie's main competition in the 15- to 22-year-old lingerie market includes Pink by Victoria's Secret and GapBody. There is no doubt that Aerie is an extremely competitive competitor, with its unique fashion style and reasonable price.
Aerie continues to add in-store features to support #aerieREAL, and its fall campaign for 2018 focuses on men with different body types. This article will share the Aerie size chart for references to help you find the perfect fitted underwear.
Aerie Size Guide
Aerie is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. In addition to lingerie, such as a wide variety of bras and other undergarments, the aerie line also sells dorm wear, active apparel, loungewear, accessories, and sleepwear. In 2016, the brand made headlines when it became a forerunner of body-positive marketing with its #aerieREAL no-airbrushing campaign. Aerie has since established itself as a standout in diversity marketing by featuring models of different body types and ethnicities. It can not deny that Aerie is the key growth engine within American Eagle's strategic plan.
American Eagle's Aerie brand has achieved explosive success in recent years. Aerie is known for its affordable lingerie, lounge, and activewear, targeting 15- to 25-year-old female customers. The Aerie brand was built on body positivity and self-confidence; you will definitely find what you want and need on Aerie, as long as you master how to get the right size.